Before each of my Morso Soggiorno tours, I travel to Italy to take a “dry run” of my own trip. Makes sense, right? I research my trips intensively, write long emails and anxiously await replies, read reviews, get references from trusted sources. I make phone calls at all hours of the day and night in Italian so broken it could make your ears bleed. But none of that considerable effort stands in for a little face time. My in-person meetings are beyond fruitful and serve a couple of purposes, aside from getting me to Italy, which, it goes without saying, is an amazing benefit.
Nailing down all important and elusive commitments from my Italian colleagues is a challenge, especially when I’m reserving limited and exclusive accommodations and events. It’s even more difficult when I’m trying to convince an artisan or craft business to open its doors to my groups. Imagine asking the fine gentleman below “Can you please demonstrate your 200 year-old, ultra-secret ricotta-making technique for my group and me?” Even the most scrupulous and hardworking farmers, vendors, cheese makers, vintners and restauranteurs are way too comfortable with open-ended plans that they are sure can be confirmed domani (tomorrow). Me, not so much. I’m all about signing on the dotted line, and inking my name on a specific date on a calendar that preferably remains in their direct line of sight.